![]() Responsive Ads-These are similar to non-responsive ads, but they are more interactive. Users may dismiss the ad by swiping this reduces mis-clicks and creates more accurate engagement statistics. Interested listeners may tap on your ad to take them to your desired landing page. Non-responsive Ads-On a mobile device, the album art box is replaced with your ad. There are advertising options exclusively available to mobile device users as well: #Pandora radio costs full#Custom-You get full customization of both basic web skins and enhanced web skins. Basic-Your ad replaces the content usually displayed in the “album art box.” Enhanced-Your ad is placed along the side of the player interface on a much larger scale. One of the most seamless ad types on Pandora, web skins allow you to create or raise brand awareness. One concern is that listeners will not see your ad because they are merely listening to music don’t worry however, as display ads are only delivered to users engaging with the Pandora display. You may choose between traditional banner and web-style ads with a CPM in the range of $5-$40. This is the least expensive advertising option offered by Pandora. ![]() #Pandora radio costs download#Download a Pandora “Media Kit” to help you get started. The platform is far less saturated with ads as compared to social networks such as Facebook, which means advertising costs can be less expensive if campaigns are properly managed. With nearly 80 million current users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Pandora is most commonly used by older folks, (as compared to other radio platforms such as Spotify and SoundCloud) typically in the 35-45 age range. Listeners are also not allowed to change the station during the ad. Pandora combats this by spreading out a few ads per hour, which sustains the attention of the listener. But what gives Pandora advertising an advantage over the dying traditional radio platform? Commuters switch radio stations an estimated 22 times on their daily commute to work this is typically due to large “blocks” of advertisements chunked together. Now in 2021, ad revenue is still going strong. Just from 2016 to 2017, audio ad revenue spiked from $425 million to $603 million. Online paid radio advertising in general has grown to a massive extent over the past ten years. ![]()
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